Semrush

Semrush Detailed Review

Product Details

Semrush is a leading online visibility management SaaS platform trusted by over 10 million digital marketers worldwide. Founded in 2008, it has grown into an all-in-one marketing suite with more than 55 products, tools, and add-ons that help companies enhance their online presence. Today, Semrush operates with 143 global databases, tracks 25.9 billion keywords, and analyzes over 43 trillion backlinks, making it one of the most comprehensive platforms for digital marketing insights.

Pricing

Pro – For beginners and individual projects – $139 annually

Guru – For small businesses – $299 annually

Business – For agencies and mid-market companies – $499 annually

Features

AI Search Site Audit, AI Search tracking (ChatGPT and Google AI Mode), Prompts to track per LLM (ChatGPT and Google AI Mode), Keywords to track (daily updates), Mobile data, Targets per project, Share of Voice tracking, Keyword Cannibalization report, Projects, Pages to crawl per month, Pages to crawl per project, JavaScript rendering, SEO Idea Units per month, Pages per Organic Traffic Insights campaign, Sharing with Viewer or Editor access, Results per report, Historical data, Reports per day, Keyword metric updates per month, Topics, Base reports, Report sharing, Looker Studio integration

Deployment

Semrush is delivered as a cloud-based SaaS platform, requiring no local installation. Users access the full suite of SEO, content, and marketing tools via a web browser on any device. Deployment is instant—teams simply create an account and log in online. The platform supports multiple user seats, integrates with popular tools (Google Analytics, Google Search Console, Looker Studio, etc.), and provides API access for enterprise workflows. Since it’s hosted on the cloud, all updates and feature enhancements are automatically available without manual upgrades or maintenance.

My detailed review after testing

SEMrush is an incredibly comprehensive SEO tool, offering both high-level overviews and deep insights into keywords, backlinks, and competitor performance.

The strength of SEMrush’s data is undeniable. They remain one of the largest SEO platforms in the market, with unmatched data quality and coverage —so they deserved a place in this review.

New in 2025: What’s Changed for the Better

AI Search and Traffic Enhancements – A new AI Search category in the Site Audit tool helps you optimize for AI-generated search results. On top of that, a new AI Traffic dashboard provides insights into brand visibility through AI assistants like ChatGPT and Copilot.

Expanded Data & Speed – The .Trends tool received a major algorithm update, boosting domain coverage from 1B to 3B and delivering faster, fresher traffic insights.

Google AI Overview Tracking – SEMrush now tracks keywords that trigger AI-generated snippets (AI Overviews), helping you optimize your content for this emerging feature.