Diwakar Loomba

Most brands focus on publishing new content — but rarely on cleaning up what already exists.Over time, your website accumulates outdated blog posts, thin pages, duplicate content, and expired campaigns. These not only dilute SEO performance but also waste Google’s crawl budget and confuse your content strategy. Content pruning is the systematic process of identifying […]

Internal linking is one of the most underestimated yet powerful levers in on-page SEO. It not only helps search engines understand your website’s hierarchy and context but also distributes authority across pages — amplifying your chances of ranking for competitive keywords. However, as websites grow, their internal link structures often become chaotic — with orphan

Changing a domain name can be a smart move—whether it’s for rebranding, simplifying your URL, or expanding globally. But if done wrong, it can destroy your SEO progress. This guide ensures a smooth domain migration in 2025 without losing rankings, traffic, or authority. 1. Pre-Migration SEO Audit Before making any domain changes, perform a comprehensive

Merging websites is a strategic move—whether you’re consolidating multiple brand sites, rebranding, or acquiring domains. But without proper SEO planning, this process can backfire, leading to ranking drops, loss of traffic, and wasted authority. In this guide, you’ll learn how to merge websites without losing SEO by executing a careful, technically sound, and analytics-driven migration.

Search engine optimization (SEO) is no longer just about ranking for keywords—it’s about delivering measurable outcomes. As search algorithms evolve and user behaviors shift, your ability to track the right key performance indicators (KPIs) becomes essential. In 2025, focusing on outdated metrics won’t drive sustainable growth. This blog unpacks the top SEO KPIs you should

SEO content optimization is the key to ensuring your valuable content reaches its intended audience via search engine. Think of it as building a bridge between your content and the people searching for it. When users type queries into search engines, they’re looking for specific answers or solutions. By aligning your content with this search

Creating content that ranks well on search engines isn’t just about writing great articles – it’s about understanding and implementing effective SEO strategies. Whether you’re a beginner blogger or a seasoned content marketer, having the right SEO tools can make a huge difference in your content’s performance. Let’s explore some of the best free and

While creating great content is important, it’s equally vital to ensure that your website is technically sound and optimized for search engines. This is where a technical SEO audit comes into play. In this comprehensive guide, we’ll walk you through 20 essential steps to conduct a thorough technical SEO audit and improve your website’s performance