Diwakar Loomba

Merging websites is a strategic move—whether you’re consolidating multiple brand sites, rebranding, or acquiring domains. But without proper SEO planning, this process can backfire, leading to ranking drops, loss of traffic, and wasted authority. In this guide, you’ll learn how to merge websites without losing SEO by executing a careful, technically sound, and analytics-driven migration. […]

Search engine optimization (SEO) is no longer just about ranking for keywords—it’s about delivering measurable outcomes. As search algorithms evolve and user behaviors shift, your ability to track the right key performance indicators (KPIs) becomes essential. In 2025, focusing on outdated metrics won’t drive sustainable growth. This blog unpacks the top SEO KPIs you should

SEO content optimization is the key to ensuring your valuable content reaches its intended audience via search engine. Think of it as building a bridge between your content and the people searching for it. When users type queries into search engines, they’re looking for specific answers or solutions. By aligning your content with this search

Creating content that ranks well on search engines isn’t just about writing great articles – it’s about understanding and implementing effective SEO strategies. Whether you’re a beginner blogger or a seasoned content marketer, having the right SEO tools can make a huge difference in your content’s performance. Let’s explore some of the best free and

While creating great content is important, it’s equally vital to ensure that your website is technically sound and optimized for search engines. This is where a technical SEO audit comes into play. In this comprehensive guide, we’ll walk you through 20 essential steps to conduct a thorough technical SEO audit and improve your website’s performance

Have you ever wondered how Google understands what you’re searching for? Or how it decides which websites to show you? The secret lies in a technology called Natural Language Processing, or NLP for short. NLP is like teaching computers to understand and use human language. It’s a big deal because it helps machines make sense

In the world of Search Engine Optimization (SEO), one crucial factor that can make or break your online presence is Topical Authority. It’s a concept that has gained significant importance in recent years as search engines strive to provide the most relevant and authoritative content to their users. Topical Authority refers to your website’s level